The thinking behind Von
Ideas, research, and stories from the teams changing how revenue gets done.
Claude for Revenue Teams: What Works and What Breaks
Claude connects to Salesforce in 30 minutes. Here is what works for revenue teams on day one, and the five things that break when you try to scale it.
Why Building a SalesGPT Is Harder Than You Think
80% of internal AI projects fail. The ones built for revenue teams fail for specific reasons that have nothing to do with the model. Here is what breaks and when.
How to Prep for a Customer Call in 5 Minutes
Reps spend 9% of their week on call prep but still show up underprepared. The fix is not more research time. It is assembling the right context automatically.
How to Keep Your CRM Clean Without Policing Reps
76% of CRM users say less than half their data is accurate. The fix is not more enforcement. It is removing the manual entry that causes the problem.
How to Measure Rep Performance Beyond Quota Attainment
Quota attainment is a lagging indicator. By the time it shows a problem, the quarter is over. Here are the leading indicators that predict rep performance.
How to Track Competitor Mentions Across Your Deal History
Sales calls are the top source of competitive intelligence, but most teams never mine them. Here is a framework for tracking competitor mentions at scale.
How to Set Up Territory Planning Without a Dedicated Analyst
Territory planning increases revenue 2-7% without adding headcount. Here is a four-step framework that works without a dedicated planning analyst.
