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The thinking behind Von

Ideas, research, and stories from the teams changing how revenue gets done.

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Inside the Von Revenue Agent
Platform

Inside the Von Revenue Agent

How Von wraps a foundation model to make it work for revenue teams — covering the orchestration layer, organization-specific intelligence, and what it would take to rebuild from scratch.

How to Calculate Pipeline Coverage Ratio: Why 3x Is Not a Universal Benchmark
Thought Leadership

How to Calculate Pipeline Coverage Ratio: Why 3x Is Not a Universal Benchmark

Learn the pipeline coverage formula, how to set your target from your win rate, and why the same pipeline can show anywhere from 2.2x to 4.8x coverage.

How to Calculate Sales Velocity: Formula, Example, and the Definitions Behind Each Input
Thought Leadership

How to Calculate Sales Velocity: Formula, Example, and the Definitions Behind Each Input

Learn the sales velocity formula, work through an example, and see how the definition of each input can change the result by more than 100%.

How to Calculate Sales Win Rate: Formula, Examples, and What Counts as a Qualified Opportunity
Thought Leadership

How to Calculate Sales Win Rate: Formula, Examples, and What Counts as a Qualified Opportunity

Learn how to calculate sales win rate, choose the right denominator, distinguish win rate from close rate, and make the metric consistent.

Best Revenue Intelligence Platforms in 2026
Thought Leadership

Best Revenue Intelligence Platforms in 2026

A buyer's comparison of the leading revenue intelligence platforms, what each one is built to do, and how to pick the right fit for your revenue team.

MCP for Revenue Teams: Promise vs. Reality
Thought Leadership

MCP for Revenue Teams: Promise vs. Reality

MCP makes it easier to connect AI to Salesforce, data, and tools. Here is what it solves for revenue teams, what it does not, and what comes next.

What Is a GTM Brain? (And Why Skill Files Are Not One)
Thought Leadership

What Is a GTM Brain? (And Why Skill Files Are Not One)

A GTM brain gives revenue teams and AI workflows a shared understanding of the business. Here is what it includes, and why skill files alone are not enough.

The Hidden Cost of DIY Revenue Intelligence
Thought Leadership

The Hidden Cost of DIY Revenue Intelligence

Most teams budget the build cost and miss the ownership cost. Gartner puts annual maintenance at 30 to 60 percent of the original build, every year.

ChatGPT Work for Sales: What It Does and What It Does Not
Thought Leadership

ChatGPT Work for Sales: What It Does and What It Does Not

ChatGPT Work connects to Salesforce, HubSpot, and 16 other sales tools. Here is what it does well, where it stops, and what revenue teams still need.

Claude for Revenue Teams: What Works and What Breaks
Thought Leadership

Claude for Revenue Teams: What Works and What Breaks

Claude connects to Salesforce in 30 minutes. Here is what works for revenue teams on day one, and the five things that break when you try to scale it.

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