The thinking behind Von
Ideas, research, and stories from the teams changing how revenue gets done.
What Is a GTM Brain? (And Why Skill Files Are Not One)
A GTM brain gives revenue teams and AI workflows a shared understanding of the business. Here is what it includes, and why skill files alone are not enough.
The Hidden Cost of DIY Revenue Intelligence
Most teams budget the build cost and miss the ownership cost. Gartner puts annual maintenance at 30 to 60 percent of the original build, every year.
ChatGPT Work for Sales: What It Does and What It Does Not
ChatGPT Work connects to Salesforce, HubSpot, and 16 other sales tools. Here is what it does well, where it stops, and what revenue teams still need.
Claude for Revenue Teams: What Works and What Breaks
Claude connects to Salesforce in 30 minutes. Here is what works for revenue teams on day one, and the five things that break when you try to scale it.
Why Building a SalesGPT Is Harder Than You Think
80% of internal AI projects fail. The ones built for revenue teams fail for specific reasons that have nothing to do with the model. Here is what breaks and when.
How to Prep for a Customer Call in 5 Minutes
Reps spend 9% of their week on call prep but still show up underprepared. The fix is not more research time. It is assembling the right context automatically.
How to Keep Your CRM Clean Without Policing Reps
76% of CRM users say less than half their data is accurate. The fix is not more enforcement. It is removing the manual entry that causes the problem.
