From Eras Tour data to World Cup pitch: Canary x Von
A demonstration of how Von helped analyze the impact of major events like the Eras Tour on hospitality businesses. Jesse Meller, Head of Global Enablement and Operations at Canary Technologies, explains how he used Von to cross-reference customer data across different systems to identify hotels in cities where the Eras tour performed. The analysis of 314 hotels revealed significant performance improvements during tour weekends, including a 50% increase in guest interactions through messaging solutions and a 35% increase in average upsell revenue compared to regular weekends. This data-driven insight was then used to create compelling sales materials and go-to-market campaigns for their hospitality solutions.
What is an event that's happened in the United States that, you know, would be comparable to the World Cup?
The Eras Tour was the immediate thing that came to my my mind because I also remember reading articles about the impact that her tour had specifically on the hospitality industry. What happened to our customers that were using our solutions, our guest facing solutions specifically, when the Eras Tour came to town. And how can we then use that information to leverage in these talk tracks something specific like, hey, we know that when you use a solution like ours during this type of event, you're gonna see x percentage increase. Problem is we've got product data in one place, our customer data in another place. How do I cross reference every hotel that was in a city and a customer of ours at the time that Eras tour came to that city?
Enter Von.
So I gave Von that exact question. I wanna know customers using these two technologies at the time the Eras Tour came to town, what did they see in terms of percentage increase in usage and revenue during that weekend compared to the other fifty one weekends in the year. Von was able to pull a list of three hundred and fourteen hotels by city, by product, and not only show the percentage increases, but then give me the accumulative fifty percent increase in guest interaction through our messaging solution and a thirty five percent increase in average upsell revenue generated per weekend when the Eras Tour was in town.
There you have our World Cup script and go to market campaign with just a couple of sentences.