Bloomreach tried more than 150 AI tools for go-to-market. Von is the one that stuck.
Amanda Cole leads AI transformation across Bloomreach’s go-to-market teams. She shares how she went from skeptic to champion within her first few prompts — and why Von became the fastest-adopting technology Bloomreach has ever rolled out.
Is Von too good to be true? Yes, it's incredible. You will not believe it. The only way you can truly experience is to try it.
And I am telling you within those first few days and your first few prompts, you will fall in love. I'm Amanda Cole, the Chief Marketing Officer at Bloomreach, and I'm responsible for AI transformation across our go to market. We have been on a journey of identifying tools and partners to actually help us with the AI transformation across our GTM teams for several years. If you Google AI tools for GTM or agents that help you automate GTM, There are thousands of them.
We actually tried over one hundred and fifty tools ourselves. And as soon as I interacted with it, asked it a few questions, ran some reports, was like, we got to have this. So the first time I logged into Von, I was very skeptical. What was an incredible experience was that Von was a lot of fun to use.
It was easy, simple. I was able to ask questions and interact with it. It responded in our business language. It acted as though it were a Bloomreacher.
And the best part, it was right. What has been incredible about Von is I think it's the fastest adopting technology we've ever had at Bloomreach. We could not get licenses out fast enough. How are our teams using Von?
It's really only limited to the data and the context that you've given it. So whether you're in marketing, competitive intel or our sales organization writing financial business use cases or our customer success team really doing account planning and trying to understand account health. It really doesn't matter the use case as long as your team has invested in building out that memory layer, context, and really helping Von understand who you are as a business, it really can do anything. Von needs to be my secret.
Von needs to be something only I know about that is my superpower because it makes me look great. I look like an incredible marketer, an incredible RevOps person, and somebody who's reinventing GTM when the reality is it's all gone. Certainly one of my new favorite teammates.