Rattle launched five years ago to solve a straightforward problem: sellers live in Slack, their data lives in Salesforce, and nobody wants to toggle between the two. Rattle bridged that by surfacing deal alerts, CRM updates, and workflow automations inside Slack where reps were already working. Over 200 companies ran their revenue workflows through Rattle.
It worked. But it wasn't the future.
AI changed the question
When AI models got genuinely capable, when they started reasoning and not only generating, the need became clear. Revenue teams didn't need better notifications in Slack. They needed something that could understand their business and do real work across every system they touch.
We added AI to Rattle, and it absolutely added some amazing new features and functionality. But it became obvious pretty quickly that we were building on top of an architecture designed for a different era. The opportunity was enormous, and the infrastructure was the ceiling.
So we made the hard call: stop building on Rattle, point the entire company at something new from the ground up, and spend a year doing it.
What we built
Von connects to your entire revenue tech stack, including your CRM, call recordings, data warehouse, documents, and email. It spends a few days learning how your specific business works, from your deal stages and team structure to your win/loss patterns and internal terminology. This is not a generic AI that needs context with every input. Von already knows how your business operates.
From there, anyone on the go-to-market team can hand Von real tasks in plain language: pipeline analysis, forecast prep, Salesforce administration, building decks, coaching reps, and cleaning data. This is the kind of work that used to take hours or sit in a RevOps backlog for weeks.
Von's power isn't that it answers your questions, though it can. It's that it handles complete tasks like a tenured employee.
What happened next
Von soft-launched in February 2026 with no website, no outbound, and no marketing. It spread entirely through word of mouth. Within 90 days, Von generated more revenue than Rattle did in any single quarter across its entire history.
The signal from customers has been even stronger than the numbers. RevOps leaders report their capacity has increased fivefold. Sales leaders are pulling answers they never would have asked for because the backlog was too long. Entire organizations are consolidating around Von as the single place to get their revenue knowledge work done.
Rattle got us here. Von is where we're going.
If you were a Rattle customer, your product is still fully supported, and we would love to show you what Von can do. If you are new here, welcome.
