You spend weeks building a new playbook. You run the training sessions. You create the reinforcement materials. You send the follow-up emails. And then you wait, because you have no reliable way to know whether reps actually changed anything about how they sell. You can listen to a handful of calls. You can ask managers what they're hearing. You can run a survey. But measuring real adoption across an entire sales org, at the level of individual behaviors on actual customer calls, is very difficult and often not realistic.
And that's only half of the job. The other half is building the content itself: onboarding decks, coaching plans, competitive battlecards, training materials. Most of it gets created from a mix of tribal knowledge, a few conversations with top performers, and whatever data you can pull together before the deadline. You know the materials would be better if they were grounded in what your best reps actually say on calls. You just don't have the time or the tooling to extract those patterns from hundreds of recordings.
Von connects to your CRM, call recordings, emails, and documents, then spends a few days building a deep understanding of your business. For enablement, Von can analyze every call your reps make at scale. Not a sample of five or ten, but hundreds or thousands. It scores calls against your playbook, tracks adoption of new frameworks, generates coaching content, and builds training materials grounded in what top performers actually do. Your playbooks, rubrics, and methodology definitions live in Von's organizational memory, so it evaluates reps against your standards, not generic ones.
Here are the use cases where enablement teams are using Von today.
1. Playbook Adoption Measurement at Scale
You launched a new playbook. Leadership wants to know if reps are using it. Your only option today is to sample a few calls, talk to managers, and make your best guess.
Von stores your playbook in organizational memory and scores every call against it. It identifies which parts reps are adopting, which parts they're skipping, and where they're struggling. You can break the results down by team, by segment, by tenure, or by rep. Instead of "we trained 200 reps," the story becomes "68% of reps adopted the new discovery framework within three weeks, and here's where the remaining 32% are getting stuck."
Try: "Compare all rep calls from the last 30 days against our new playbook in org memory. Show me adoption rates by section, broken down by team. Flag the sections where fewer than 50% of reps are following the framework and give me specific examples of where they're deviating."
2. Automated Weekly Coaching Reports
Sales managers need coaching data. They rarely have time to create it. So either enablement builds it manually, or coaching conversations happen without data behind them.
Von automates the entire workflow. It analyzes each rep's calls for the week, generates a coaching report with strengths, areas for improvement, and specific examples pulled from actual conversations, and delivers it as a Google Doc on whatever cadence you set. One enablement leader at a healthcare staffing company uses Von to deliver coaching reports to every sales manager automatically, every Monday at 9 AM. What used to be a manual Monday morning process is now a scheduled command.
Try: "Every Monday at 9 AM, generate a coaching report for each rep on the Enterprise team. Analyze their calls from the previous week, score them against our discovery framework, and include specific call examples. Deliver each report as a Google Doc."
3. Call Scoring Against Custom Rubrics
You have a methodology. Maybe it's MEDDPICC, Challenger, or a custom storytelling framework your team built. You want to know whether reps are executing it on calls. Today, that means someone has to listen and manually score them, which means it happens rarely, inconsistently, and at a scale that can't inform real decisions.
Von scores calls against whatever rubric you define. Upload your framework to organizational memory, and Von evaluates calls against each component. When you can score every call, you stop debating whether reps are "getting it" and start seeing exactly where the framework is landing and where it's breaking down.
Try: "Here's our custom discovery rubric: [paste rubric]. Store this in org memory and score all discovery calls from the last two weeks against it. Show me average scores by rubric component, broken down by rep. Flag any reps scoring below 60% on any component."
4. Onboarding Content Built From Real Data
Most onboarding programs are built from product marketing decks, subject matter expert interviews, and whatever the enablement team remembers from their own ramp experience. Useful, but rarely grounded in what top performers actually do on calls today.
Von changes the source material. It analyzes hundreds of calls from your highest-performing reps and identifies the patterns that separate them from the rest: how they run discovery, how they handle common objections, how they position the product, how they multi-thread. Then it generates the training materials directly: slide decks, Google Docs, coaching guides, all grounded in actual call evidence.
Try: "Analyze the last 50 calls from our top 5 reps by win rate. Identify the patterns in how they run discovery, handle the pricing objection, and position our product against [competitor]. Build a training deck that new hires can use during onboarding, with specific examples and talk tracks from real calls."
5. Product Launch Feedback Loops
You launched new messaging or a new product. Now you need to know: are reps using it? How are buyers responding? What objections are coming up that you didn't anticipate?
Today, you get this through anecdotal feedback. A manager mentions something in Slack. A rep brings up an objection in a team meeting. None of it is systematic, and by the time you've collected enough signal to act on, the launch window has passed.
Von gives enablement teams a closed-loop feedback mechanism. One Global Head of Enablement and Operations runs an AI-powered product launch playbook using Von. For every new product they ship, Von runs daily and weekly call analysis to track how reps are positioning it, what objections buyers raise, and how messaging is landing in real conversations. This turns enablement from a one-way broadcast ("here's the new messaging") into a feedback loop ("here's how buyers are responding, and here's what we need to adjust").
Try: "Analyze all calls from the last two weeks where reps discussed [new product/feature]. How are they positioning it? What objections are buyers raising? Which reps are using the new messaging framework and which are defaulting to old talk tracks? Summarize the top three adjustments we should make based on buyer response."
6. Competitive Intelligence for Battlecard Creation
Your battlecards are only as good as the intelligence behind them. The richest source of competitive intelligence, what buyers actually say about your competitors on sales calls, almost never makes it into the battlecard because there's no way to extract it at scale.
Von analyzes call recordings across your entire sales org and surfaces which competitors come up most, what buyers say about them, where reps struggle to respond, and what talk tracks win.
Try: "Analyze all calls from the last quarter where a competitor was mentioned. Group by competitor. For each one, show me the most common objections buyers raise, the talk tracks our reps use in response, and our win rate in those competitive deals. Flag any competitor where our win rate is below 40%."
7. Rep-Specific Coaching Plans
Generic coaching programs treat every rep the same. In reality, each rep has different strengths and different gaps. Building individual coaching plans manually requires listening to dozens of calls per rep and comparing them against top performer benchmarks. That's a project most enablement teams can't afford.
Von generates custom coaching plans for each rep based on their actual call patterns. It compares individual behavior against top performer patterns and identifies where each rep diverges from what's working. Then it builds the plan: what to reinforce, what to work on, and specific call examples to review.
Try: "Compare [Rep Name]'s last 20 calls against our top 3 performers. Where does this rep diverge from what's working? Build a coaching plan with three focus areas, specific call examples to review, and suggested talk tracks to practice. Deliver it as a Google Doc."
8. Proving Enablement ROI with Before/After Analysis
The hardest question in enablement is "did it work?" You launched a training program. Reps attended. But did they actually change their behavior? And if they did, did it move the numbers?
Von runs before/after analysis on any enablement initiative. Define the time window, define the behaviors you're measuring (discovery depth, objection handling, methodology adherence), and Von compares rep performance across both periods. Layer in CRM data to see whether the behavior change correlated with deal outcomes. The conversation with leadership stops being "we trained 150 reps last quarter" and starts being "reps who completed the training improved their discovery scores by 22% and saw a 15% increase in stage-one conversion."
Try: "Run a before/after analysis on our MEDDPICC training that launched on [date]. Compare rep call behavior for 30 days before and 30 days after. Measure adherence to each MEDDPICC component and show me whether scores improved. Break it down by rep and by team, and cross-reference with win rates for the same periods."
9. New Hire Ramp Program Design and Measurement
When a new rep starts, enablement owns the clock. Leadership wants to know: how long until this person is productive? And when ramp times stretch to six or seven months, the question becomes whether the ramp program is working or new hires are figuring it out on their own.
Von solves both sides. On the content side, it analyzes calls from your top performers and extracts the patterns new hires need to learn: how experienced reps run discovery, what language they use to position the product, how they handle common objections, and what the typical deal cycle looks like by segment. On the measurement side, Von tracks new hire call behavior over time and compares it against the benchmarks you set. You can see whether a new rep is executing the discovery framework by week three, whether their talk-to-listen ratio is improving, and where they're still deviating from the playbook.
Try: "I have a new rep starting in two weeks selling to mid-market. Build me a ramp briefing that covers: average deal size and sales cycle for mid-market, the top 10 objections from call recordings with winning responses, how our top 3 reps run first discovery calls, and a 30/60/90 day scorecard I can use to measure ramp progress. Deliver it as a Google Doc."
These use cases come back to the same two things enablement teams have always needed: the ability to build better programs and the ability to prove they're working. Von handles the analytical work that makes both possible. It scores every call against your playbook, not a sample. It builds coaching content from real call data, not tribal knowledge. It measures whether a training initiative actually changed rep behavior, not just whether reps attended. The time you get back goes into the work that made you want to be in enablement in the first place: designing programs that make your sales team better.
