You know the math on your own day better than anyone. Between internal meetings, CRM updates, deal reviews, pipeline calls, and the prep work that goes into every customer conversation, you are lucky to get 90 minutes of actual selling time. The rest of it is spent doing work that matters but doesn't close deals: researching accounts, writing follow-ups, filling in methodology fields, building slides for your champion to circulate internally. It adds up fast, and it all comes out of the same finite day.
Von connects to your CRM, call recordings, emails, calendar, and web research, then spends a few days building a deep understanding of your business, your accounts, and your deal history. For AEs, it works like a personal analyst who already knows your book of business, your meeting schedule, and the context from every call you have had this quarter. You describe what you need. Von does the work and delivers the output. The more you use it, the more it learns your preferences, your writing style, and your methodology.
And ultimately, you end up with far more selling time in your day.
Here are the use cases where AEs are getting the most value today.
1. Meeting Prep on Autopilot
You have four external calls tomorrow. For each one, you need to know where the deal stands, what was discussed last time, what objections came up, who on their side has been engaged and who has gone quiet, and what the open action items are. Doing that well for a single account takes 20 to 30 minutes. Multiply it by a full day of calls and you are spending your morning doing research instead of selling.
Von is connected to your calendar, so it already knows what meetings you have today and tomorrow. It pulls context from your CRM data, call recordings, emails, and web research to build a briefing for each one. You do not need to specify which account or dig through notes. Von sees your schedule, identifies the external meetings, and prepares you for all of them.
Try: "I have a call with [Account Name] tomorrow. Pull together a briefing that covers: where the deal stands, what was discussed in the last 2-3 calls including objections raised, who on their side has been most and least engaged, and any open action items. Recommend 3 things I should focus on tomorrow."
2. Post-Call Summaries That Actually Do Something
Most call summary tools give you a recap. That is the easy part. What takes time is comparing what happened on the call to what is in Salesforce, figuring out whether the stage needs to change, identifying what you promised to send, and building a prioritized list of next steps. That is the work that either happens in the 15 minutes between calls or, more often, does not happen at all until Friday afternoon when you are trying to catch up.
Von does not stop at the summary. It compares what was discussed to where the deal stands in your CRM. If something on the call suggests the stage should move, Von flags it. If a new stakeholder showed up, Von notes it. Then it gives you a prioritized list of next steps so you can act immediately instead of hoping you remember on Friday.
Try: "Summarize my most recent call with [Account Name], but don't just recap. Compare what was discussed to where the deal stands in Salesforce. Did anything suggest the stage should change? Give me a prioritized list of next steps."
3. Follow-Up Emails That Sound Like You
You know the follow-up email problem. You finish a call, you need to send a recap and next steps within the hour, and you either write it from scratch while the details are fresh or you put it off and lose the momentum. Most AI drafting tools produce something that sounds like AI wrote it, which means you spend a great deal of time editing to make it sound right.
Von learns your writing style from your sent emails. It studies how you open, how you close, how formal or informal you tend to be, and how you structure your follow-ups. When it drafts an email after a call, the output sounds like you wrote it. You review it, make any adjustments, and send. The entire loop takes two minutes instead of fifteen.
Try: "Draft a follow-up email for my call with [Account Name] today. Include the key discussion points, any commitments I made, and proposed next steps. Use my usual writing style."
4. MEDDPICC Updates Without the 20-Minute Tax
You finished a discovery call. You learned about the decision process, confirmed the economic buyer, and uncovered a new competitor in the deal. Updating your methodology fields in Salesforce should take two minutes, but it never does. You have to open the opportunity, scroll to the right section, recall exactly what was said, and type it up in a way that makes sense to someone who was not on the call. So you skip it, or you do it later with less detail, and the data degrades.
Von listens to the call and drafts updates for your methodology fields based on what was actually discussed. It surfaces the relevant moments from the recording and maps them to each field. You review the proposed changes and approve them before anything updates in Salesforce. Nothing changes in your CRM without your sign-off.
Try: "Analyze my last call with [Account Name] and draft updates for the MEDDPICC fields on this opportunity. Show me what you'd change and why before updating anything in Salesforce."
5. Deal Strategy When You Are Stuck Or Unsure
You have a deal that has been sitting in the same stage for three weeks. You are not sure what the next move is. Maybe the champion has gone quiet. Maybe a new competitor showed up. Maybe you need to build a business case but you do not have the time to pull together the data. This is the kind of deal that shows up in your pipeline review and you hope nobody asks about, because you do not have a plan yet.
Von can analyze a stalled deal across every data source you have: CRM history, call recordings, email threads, and web research on the account. It identifies what is actually blocking progress, surfaces risk signals you might have missed, and recommends specific next steps. It can also build content to arm your champion internally, like a tailored business case or competitive comparison that they can circulate to their buying committee.
Try: "This deal with [Account Name] has been stuck in [Stage] for 3 weeks. Analyze everything we have, including calls, emails, CRM activity, and any web research on the account. Tell me what's blocking it and give me a plan to move it forward, including any content I should send to my champion."
6. Business Case and "Why Now" Decks
Your champion is bought in but needs to sell the deal internally. They need a deck that makes the case for why the company should change, why your solution is the right one, and why now is the right time. Building that deck from scratch is a half-day project. You need to pull data from the opportunity, reference what has been discussed on calls, add relevant competitive context, and package it all into something that looks professional and tells a coherent story.
Von builds these decks by pulling from your deal history, call recordings, CRM data, and web research. It creates a structured business case with the relevant data already populated: the prospect's stated pain points, the ROI framing from your conversations, competitive differentiation, and a timeline that supports urgency. The output is a real deck that your champion can use, not a bulleted outline you have to rebuild yourself.
Try: "Create a why change, why Von, why now business case for my opportunity with [Account Name]. Pull from our call history, the opportunity data in Salesforce, and any relevant web research. Make it something my champion can present to their buying committee."
7. Prospect Research Without the Tab Switching
Before every meeting, you are toggling between Salesforce, LinkedIn, your call recording tool, email, and maybe a few Google searches to build a picture of the account. Each source has a piece of the puzzle, but none of them talk to each other. You end up with fifteen tabs open and a rough idea of what is going on, which is fine for the first call of the day but falls apart by the fourth.
Von pulls from all of those sources in a single query. CRM data, call history, email threads, and web research are all available without switching tools. You ask one question and get a consolidated view of the account that includes the deal history, recent conversations, key contacts, and any relevant external context like company news, leadership changes, or recent funding rounds.
This is where Von is meaningfully different from a general-purpose AI tool. Because it is connected to your actual data sources, the answer is grounded in your real account history, not a generic summary pulled from the internet. If a prospect mentioned a specific pain point on a call three months ago, Von knows that.
Try: "Give me a full briefing on [Account Name]. Include the deal history, recent call summaries, email activity, key contacts, and any relevant company news from the last 90 days."
8. Re-Engaging Ghosted Prospects
You have a list of prospects who went dark. Maybe the deal was lost six months ago. Maybe they attended a webinar but never responded to outreach. You know there is potential in the list, but the work of going back through each account, pulling context on what happened, and figuring out a re-engagement angle is not something you have time for when you are focused on active pipeline.
Von can score and prioritize dormant accounts based on signals across your CRM and engagement data, then surface the context you need to write a relevant outreach message. It can surface the context you need to craft a relevant re-engagement message, and if your outreach tool is connected, help you enroll them in a sequence. The difference between a cold re-engagement and a warm one is context, and Von has all of it.
Try: "Pull my closed-lost deals from the last 6 months. For each one, summarize why we lost, what the last conversation covered, and whether there are any recent signals like leadership changes or company news that suggest it's worth re-engaging. Prioritize the list by deal size and likelihood of re-engagement."
Get Your Selling Time Back
These eight use cases share a common thread: they are all work that matters, work that makes you a better seller and helps you close more deals, but they are also work that eats into the time you should be spending with customers. Von does not replace your judgment or your relationships. It handles the analytical, administrative, and research work that sits between your meetings so that the hours you spend selling are better informed and more productive. As one frontline sales manager put it: "What excites me most about AI is this. It frees me up to do the things I got into sales to do in the first place: have real, meaningful conversations with people."
